Magicbands

After a few months of trials, Disney’s MyMagic+ system will soon be going live across all areas of Walt Disney World, with the Hi-Tech Magicbands at the heart of the $1.5bn project.

According to Disney’s CEO, Bob Iger, the ability for all park guests to benefit from the use of the wrist bands for dining reservations, fastpass booking, food and store purchases, will be available ‘fairly soon’.
While there’s no further information about what ‘fairly soon’ actually looks like on a calendar, Iger was speaking before a Goldman Sachs conference full of city analysts, suggesting that ‘very soon’ would literally have to be ‘very soon’ if Disney aren’t going to disappoint investors.
With that in mind, we’d hazard a guess, that MyMagic will be ramped up rapidly over October and November for a full roll out for the peak Christmas Holiday season.

Having invested an incredible sum on the Magicband project (Disney have spent more on Magicbands than Universal are spending on park improvements!), Disney are hoping for a huge return on their investment, by encouraging guests to enjoy the interactive fun that their Magicbands offer.
During trials, Disney have seen a marked increase in spending from the 200,000 guests that have so far tested the RFID contactless wrist bands at Walt Disney World.

For more information about Magicbands and what they can do for Disney guests, please check out our main MyMagic+ Quick Guide article on our main website.